[마케팅] PSP 마케팅전략(영문)

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레포트 > 경제경영계열
2007.05.31
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[마케팅] PSP 마케팅전략(영문)에 대한 자료입니다.

1. Game market and distinctive features
2. game industry history
3. Sony and PSP
4. competitors
5. swot
6. STP
7. Action - 4P
8. PSP Sales in the market
9. Why isn't PSP successful in the market?

본문내용

1. Game market and distinctive features

1) Definition

The computer and video game industry (formally referred to as interactive entertainment and generally as the games industry) is the economic sector involved with the development, marketing and sale of video and computer games. It encompasses dozens of job disciplines and employs thousands of people worldwide.

2) sales

The two largest markets for computer and video games are the United States and Japan. Other significant markets include Australia, the United Kingdom, Spain, Germany, South Korea, Mexico, France and Italy. Both India and China are considered emerging markets in the video game industry and sales are expected to rise significantly in the coming years.

• Console and portable software sales: $6.2 billion, up 8% from 2003
• Console and portable hardware and accessory sales: $3.7 billion, down 35% from 2003
• PC game sales: $1.1 billion, down 2% from 2003

참고문헌

Sony global : http://www.sony.com
Nintendo : http://www.nintendo.com/
'Game Boy Competitors - part1' : http://gc.advancedmn.com
Cumulative Production Shipments of Hardware / PSP? (PlayStation?Portable). Sony. URL accessed on 2006-03-18.
Jeff Haynes. "PSP Price Lowered to $199:New basic bundle for Sony handheld due later this month", IGN, March 15, 2006.
Chris Roper. "PS Biz Brief 06: New PSP Package, Pricing, More: US and Europe to see reduced-cost packages; more white PSPs in Japan", IGN, March 14, 2006.
Anoop Gantayat. "Bandai Bundles DVDs and UMDs:New anime to be released on DVD and DVD and UMD. Trust us, that makes sense", IGN, April 18, 2005.
Thomas K. Arnold. "UMD losing H'wood game", HollywoodReporter, March 30, 2006.
(April 12, 2006) “My Two Cents. The Digital Bits.” URL accessed on 2006-05-13.
Ellie Gibson. "Sony staff defy policy on import PSPs", Eurogamer, 2005-06-03.
(25 December, 2005) Determining PSP firmware using box codes. PSPbrew.com. URL accessed on 20

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