[국제경영] 웅진 룰루비데의 인도 진출

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레포트 > 경제경영계열
2008.12.10
25페이지 / ppt
2,000원
60원 (구매자료 3% 적립)

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소개글

[국제경영] 웅진 룰루비데의 인도 진출에 대한 자료입니다.

1. 수요조사
2. STP
3. Product, Price, Promotion

본문내용

설문지

How are you doing, Mr. or Ms.? We are students of Hankuk University of Foreign Studies.

This questionnaire may take just a few minutes and will be used for educational purpose only.

We really appreciate your support.

3. Have you ever used Bidet? ( If you choose “No”, please move to question no.6 )

①Yes ②No

4. Do you have intention of buying electronic Bidet?

Never / Maybe no / No idea / Maybe yes / no doubt

5. If you won’t buy electronic Bidet, what makes you think so?

1. too expensive

2. I prefer mechanical Bidet to electronic one

3. I don’t need it

4. I’m not familiar with electronic stuff

5. etc( )

6. If you have intention of buying electronic Bidet, what makes you think so?

1. It looks so convenient

2. for personal hygiene

3. Just by curiosity

4. etc( )

7. If price of electronic Bidet comes down to "320$ " , Do you have intention of buying electronic Bidet?

Never / Maybe no / No idea / Maybe yes / no doubt

8. If you can lend electronic Bidet for “14$ " , Do you have intention of using it?

Never / Maybe no / No idea / Maybe yes / no doubt

9. If one of your acquaintances use Electronic Bidet, what would you like to tell him?

1. Wow, you live in luxury.

2. Maybe you’re an early adopter, aren’t you?

3. I’m sure that you’re a rich. 4. Oh, you’re fond of cleanliness.

5. ETC ( )

13. Please fill in your age.

14. Please fill in your occupation.

15. If you don’t mind it, please fill in your personal income. It will be used for statistical analysis only.

#you #of #전략 #for #Promotion #If #Bidet #설문지 #Positioning