[마케팅전략] canon 캐논 마케팅전략(영문)

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레포트 > 경제경영계열
2009.08.29
20페이지 / hwp
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소개글

[마케팅전략] canon 캐논 마케팅전략(영문)에 대한 자료입니다.

1. Canon and the Digital Camera Industry

(1)Brief History
(2)Backgrounds of digital camera booming
(3)Products Line-up

2. Survey

(1)Survey Results
(2)STP&4P strategy based on the survey
(3)SWOT Analysis

3. Interview

(1)Interview with the Expert
(2)Revised STP & 4P

4. Conclusion

본문내용

1. Canon and the Digital Camera Industry

(1)Brief History

Canon was founded in 1937, starting as a camera making company. Today, 83 years later from the foundation, Canon took the second place among Asia’s top 1000 brands following Sony of the first place. In Asia, Canon’s brand power already surpassed those of Nike, Google and Coca-Cola. Canon’s mission is Coexistence which means ‘Living and working together for the common good’. For the broader definition, Canon defined it as "All people, regardless of race, religion or culture, harmoniously living and working together into the future.“ In addition, Canon's primary goal is ‘cross media imaging ’, which expresses people’s thought, images and information over time and space.

-Mission Statement-
• Ideas of Cannon is 'Living Together' 공생(共生).
Regardless of culture, nation and language, our goal is making a society that all mankind live together, work together and promote happiness forever.
• Cannon means the Bible, standard, and level 성전(聖典), 규범, 표준.
It is meaning of spirit that Cannon will do their best to be a global standard of high technology and service activity.

-5 major statement-
• Fortify an existing business, Establish 3 display business
• Realize a new production method
• Expand business areas by diversification

참고문헌

• www.canon.co.kr
• Canon Korea consumer imaging( www.canon-ci.co.kr )
• dcinside( www.dcinside.com )
• GFK Korea
• kbench POLL ( www.kbench.com )
• Dizin( dizin.co.kr )
• Danawa ( www.danawa.com )
• Top enterprise Canon's strategy (Samsung economy laboratory head researcher Lee donghoon )
• idrec Naver cafe
• Naver blog “ newending old market ”
“ 大韓民國男子™ "
“ Cafe Blue wating the dawn ”
• Digital times
• Hankyung business
• Money today
• Korea economy
• e - daily
• Herald economy

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