2.Situational Analysis
3.Goal + Objectives
4.Factor Analysis
Somang Cosmetics.
Oriental Brand.
Launched in 2003.
- “ Masstige Market “
“ 다나한 ” are…
다나한 효용수.
다나한 효용고.
다나한 RG11: Anti-aging Line.
다나한 효용윤.
“ Red Power Cures Wrinkles! ”
Red Ginseng –> RG11.
High Quality & Rational Price.
Traditional + Healthy.
Eco – Friendly.
Target Market :
Masstige market.
20~50’s consumer who worry the processes of aging of skin.
< Ingredient >
Red Ginseng
EGf
오행보연단(oriental ingredient)

분야