Environmental Scanning
Part 2
STP Strategy
Part 3
Marketing Mix
Part 4
Conclusion
1.Increased demand in summer intensively.
2. Removing-hair products are subdivision than man's
- a few demand razor
3. Increase to recognize removing-hair
- market more and more larger
- Long-lived company(1995)
- Reasonable(low) price.
High technical skills with good quality
Possible change razor blade (compatible product)
- Low system razor market share
- Low distribution channel compared with competitor
Brand image is recognized 'disposable product‘
- Masculine image too strong for woman users
- Necessary product(whoever, whenever)
- Nowadays both man and woman are interested in appearance
- Renewal of woman's razor Shai, new 4 blade product will be release soon

분야