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[사업계획서] 떡까페 창업계획서

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    [사업계획서] 떡까페 창업계획서에 대한 자료입니다.
    목차
    Introduction

    Environmental
    Scanning

    Competitor

    SWOT Analysis

    STP

    4P

    Conclusion
    본문내용
    Political/Regulation
    Reduced consumption of rice
    Rice cake encouragement policy


    Economical
    Increase of income, changed level of consumption
    Likely to pay subsidiary foods
    in addition to staple foods



    Tech-nological
    Managing sanitation system for production and selling plan
    Development of new kind of Tteok: Retort Tteok


    Competition
    Same type Business
    -Existence of Rice cake franchise
    -Nearly 10 franchises

    Coffee shop
    -Localization: Sell Tteok and poprice


    Socio-cultural
    Well-being trends
    -Nutritious, fresh and less calorie foods
    Opposition towards fast foods
    The interests of traditional food 

    Need for place to spend time with luxurious atmosphere 
    -Comfort atmosphere, sweet music with tea and snack


    Competitor Analysis


    1. bizen(빚은)
    -Traditional Korean thing plus modern cafe mood
    -Selling same product
    -Aiming same customer
    -First group dealing with rice cake
    -Many franchise store


    2. Coffee shop
    -Starbucks, Angel in us coffee, Coffee bean, etc.
    -Selling different product but aiming same customer
    -Famous, familiar than rice cake cafe
    -Stereotype of cafe
    -Young people prefer western culture to Korean


    SWOT Analysis


    Strength
    Traditional Interior
    Nutritious Ingredient
    Unique Food (Tteok) →Differentiation

    Weakness
    Low Brand Name Recognition
    Considerable Starting Expenditure


    Opportunity
    Physiology of Customer (needs=unique)
    Well-being Trend
    Location (In-sa dong)
    Substitute for meal
    Changed appearances→ Attracttion


    Threat
    Existing café & Restaurant
    Young People’s Stereotype about Tradition
    Labor cost


    Segmentation


    Geographic
    One of the busy streets
    Represent old culture and tradition
    Famous for meeting place

    Demographic
    Age group-Young adult(20-30’s)
    -Singles, couples, families
    -Consider health important: Lighter, healthier, natural foods
    -Tend to experience new thing
    Income
    Income-> Buying power

    Psychographic
    Lifestyle
    -Get old things back: Interests in traditional food and health 
    -Well-being trend Emphasis on sanitation and safe foods

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