ZARA’s general history
ZARA’s expansion to the World
- ZARA in Korea
Ⅱ. Company Products & Customers
Zara’s Products
- Zara’s Main Customers
Ⅲ . ZARA in Korea
Global SPA Brands in Korea
ZARA in Korea
ZARA Retail Korea
Present Results of ZARA in Korea
Ⅳ. Future Plan In Korea
Current imitation
Suggestion
*Turnaround time : from the time of submission to the
time of completion - time that batch users must wait
for output
Customers
- Young, educated people who like fashion
and are sensitive to fashion
- From newborns to adults aged 45
(do not define their target by segmenting ages and lifestyles)
⇒ ZARA KIDS, ZARA YOUNG, ZARA WOMAN, ZARA MAN
SPA Brands in Korea
Started to flow in with the launch of Mango in 2001
So far ZARA, UNIQLO, GAP, FOREVER 21 are in the market and H&M, Top Shop will be launched next year
International SPA brands’ market share in Korea is going over 50%

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