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[유통관리론] OSRAM SYLVANIA(오스람)의 사례 분석

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    [유통관리론] OSRAM SYLVANIA(오스람)의 사례 분석에 대한 자료입니다.
    목차
    -회사소개
    -OSRAM SYLVANIA History
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    -질문내용
    본문내용
    회사소개

    OSRAM SYLVANIA, a Siemens company, celebrated its 100th anniversary in 2001. Together with
    our parent company -- the North American division of OSRAM GmbH of Munich, Germany -- and
    its affiliates, we are the second largest lighting and materials company in the world, serving
    customers in more than 140 countries.



    OSRAM SYLVANIA manufactures and markets a wide range of lighting products and other
    products for consumers, and for corporate customers in the automotive, computer, and aerospace
    markets, as well as many other major worldwide industries. Our headquarters are located in Danvers,
    Massachusetts, just north of Boston.



    OSRAM SYLVANIA History
    A Century of Illumination

    OSRAM SYLVANIA's leadership in the lighting industry results from our proud legacy, which extends back to the dawn of the twentieth century, and points the way for continued success in years to come. In fact, the history of our company parallels the evolution of electric lighting and its technological advances over the course of the twentieth century. It's a story rich in scientific discovery and successful entrepreneurship, which spans both sides of the Atlantic. Join us on a brief journey into OSRAM SYLVANIA's history.

    Thomas A. Edison invented the modern incandescent light bulb in 1879, though inventors on both sides of the Atlantic had worked on artificial light sources for many years. Use of the light bulb spread, spurred on by achievements in electrical engineering led by Germany's Werner von Siemens, whose company perfected a light bulb in 1880.

    SYLVANIA traces its roots back to 1901, when young entrepreneur Frank Poor became a partner in a small company in Middleton, Massachusetts, that renewed burned-out light bulbs. The company would buy an old bulb for a few cents, cut off the glass tip, replace the filament, and reseal the bulb.

    Poor soon moved the business to Danvers, bought out his partner, and called his new company Bay State Lamp Company. His brothers soon joined him in the enterprise.

    The OSRAM name was registered in 1906 by Auer-Gesellschaft. The name OSRAM derives from the names of two elements: Osmium, a metal; and Wolfram, the German word for tungsten. The company had been a pioneer in the development of the Osmium lamp and the tungsten filament lamp.
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