분야
doc1. Introduction………………………………………………………………………………………………………........2
2. Current Situation
2.1 Business Model…………………………………………………………………………………………………3
- Speed and Decision Making
- Marketing, Merchandising, and Advertising
- Financial and Growth
2.2 Operation…………………………………………………………………………………………………………..5
- Ordering
- Fulfillment
- Design and Manufacturing
2.3 Information Technology…………………………………………………………………………………….7
- Approach and Organization
- Zara’s IT system supports
- Store (DOS &POS)
2.4 Competitive Advantage…………………………………………………………………………………….8
- Speed
- Decentralized decision making
- Little Investment on IT
3. Problem…………………………………………………………………………………………………………………..10
3.1 Inventory problem
3.2 Excessive resources & waste of human resources
3.3 System uncertainty (in terms of DOS operating system)
3.4 Integration problem
4. Solution
4.1 RFID (solution for 3.1&3.2)……………………………………………………………………………….11
4.3 Change in operation system and establish Network (solution for 3.3)…………...13
4.4 Case from DELTA Airline (solution for 3.4)……………………………………………………….14
5. Conclusion………………………………………………………………………………………………………………15
6. Issue………………………………………………………………………………………………………………………..16
7. Reference List…………………………………………………………………………………………………………
Zara is present in 72 countries, with a network of 1.292 stores in prime locations of major cities. Its international presence is a testament to the idea that national borders are no impediment to sharing a single fashion culture.
At Zara, design is conceived as a process that is closely linked to the public. Information from stores is constantly transmitted to a design team made up of over 200 professionals, informing them of our customers' needs and concerns. Zara has stores specialized in junior fashion called Kiddy’s Class. These stores are in Spain, Portugal, France, Italy and Greece.
RFID Journal. (2009). RFID News Roundup. Retrieved April 12, 2009, from http://www.rfidjournal.com/
WIKIDIPIA, (2009). Zara’s Product. Retrieved April 11, 2009, from http://en.wikipedia.org/wiki/Zara_(clothing)
Business know-how. (2009). The root cause of many inventory problem. Retrieved April 12, 2009, from http://www.businessknowhow.com/manage/invprobs.htm
HOWSTUFFWORK, (2009). How RFID works. Retrieved April 15, 2009, from http://electronics.howstuffworks.com/rfid.htm