Part II Maket Position
Part III Marketing Mix 4P
Part IV Main Strategy
Part V Conclusion
of Korean Fashion Market
The slump of Department store
Many of brand’s bankruptcy
Negative point of consumer expectation index
The business depression of domestic market
Basic Casual Style which follows the Current Trend
☺ PRAV (Proud Realisers of Added Value)
Reinterpret Classic Style & American Casual Style with Colorful Colors
☺ Younger Customers who love Marc Jacobs products but cannot afford the price.

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