INTRODUCTION---------------
Why select Nate?
MAIN SUBJECT ---------------
About Nate
Questionnaire Analysis
Nate VS Naver
STP Analysis
Marketing mix
Improvement Plan
CONCLUSION----------------
New main of Nate
-Established SK communications in 2002
- Merged with SK communications and Cyworld Inc. in 2003
- Merged with SK communications and Empas Inc. in 2007
-Joined main page of Cyworld with Nate in 2009
01 : search
02 : categories
03 : AD cast
04 : advertisement
05 : log - in
06 : news cast
07 : news
08 : today’s news
09 : open cast
10 : open cast home
11 : advertisement
12 : naver cast
13 : naver cast home
14 : shopping mall
15 : support & vote
16 : etc.
Early teens
Friends, using community to make a new friends
Mid teens
Puberty(사춘기), consult for worry, sex education, community
Late teens
University entrance examination, community
Early 20s
Exchange student, Searching internet for wide education including love, fashion, sports
Mid 20s
Job, Love, Fashion, Internet news, Computer search
Late 20s
Marry, Schoolmate, Internet news and so on
01 : search
02 : categories
03 : AD cast
04 : advertisement
05 : log - in
06 : news cast
07 : news
08 : today’s news
09 : open cast
10 : open cast home
11 : advertisement
12 : naver cast
13 : naver cast home
14 : shopping mall
15 : support & vote
16 : etc.

분야