Part 2. Pre-contractual Problem
Part 3. Post-contractual Problem
Part 4. Application of Game Theory
Part 5. Conclusion
and publisher of Korean pop music.
It was founded by Lee Soo Man, 1995, 2, 14
Its current CEO is Kim Young-min.
Home to top-selling groups
H.O.T., S.E.S, and Shinwha.
BoA, TVXQ, Super Junior, SHINee,
Girls’ generation, f(x) and so on.
Tong Vfang Xien Qi (TVXQ, 東方神起) is
a South Korean boy band quintet formed
under SM Entertainment in 2003.
In 2008, with the release of their sixteenth Japanese single, "Purple Line",
which debuted atop the Oricon single chart.TVXQ has become one of the most popular singing groups in East Asia;
they have also gained
great popularity in countries.
Private goods
Public goods
Experience goods
Asymmetry information
between suppliers and consumers.
Consumer attitude and behavior
with a past consumption
Form a entry barrier

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