2. Firm Information
3. Market Analysis
4. Competitors
5. UNIQLO Analysis
6. Internet Marketing Strategy
7. Conclusion
8. Q&A
UNIQLO provides people everywhere with the piece they need to create their own style.
UNIQLO is known for its low and middle price clothes and good quality.
The research says that the global D generations consumption has been growing since 2002. And in 2005 due to the growing low birth rate, the consumption will concentrate more on the family members and the D generations consumption on clothes will grow even more.
The consumption of clothes has
grown a lot
The spending on clothing takes
some proportion of a households
living expense.
consumers will certainly seek clothes
with fair price.
And it is for sure that they will prefer
clothes with fair or cheap price,
having good quality.
* Future
- focus more on internet marketing
overcome cheap price image
concern about competitor’s brand
images
make more various kinds of fancy
products

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