1. Their ideal vision for green management
Environmental problems
Global water crisis
2. Solutions & Implementation
Commitment #2: Increase Revenues from Ecomagination Products
Commitment #3: Reduce Greenhouse Gas Emissions
Commitment #4: Keep the Public Informed
Conclusion
2. Solutions & Implementation
As explained earlier, GE implemented a strategy, Ecomagination, to cope with the environmental challenges. Ecomagination is made up of very real goals that GE strives to reach through continuous investment in the following four commitments.
Commitment #1: Double Investment in R&D
In 2008, GE invested $1.4 billion in cleaner technology research and development (R&D), drawing closer to their pledge to invest $1.5 billion on Ecomagination R&D by 2010. R&D investment has reached a total of more than $4 billion since the program's inception. GE’s commitment to provide meaningful solutions through Ecomagination remains on track.
GE is investing in tomorrow's energy technologies, enabling to explore continuous improvement of existing products while it searches for the next big breakthrough. GE Global Research Centers are developing a broad technology portfolio to help customers and society meet a range of energy and environmental challenges.
One example can be found in the area of water use and purification, where GE scientists are investigating new membrane materials and innovative advanced separation technologies. These allow for further treatment and better performance of on-site wastewater reuse and recycling for the industrial, agriculture and municipal sectors.

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