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[국제경영] Hazel 사례

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    [국제경영] Hazel 사례에 대한 자료입니다.
    목차
    Ⅰ. Executive summary


    Ⅱ. Company Background / History


    Ⅲ. Analysis section
    - (1) Environment Analysis
    - (2) Industry Analysis
    - (3) Future Trend
    - (4) Competitor Analysis
    - (5) SWOT

    Ⅳ. Strategy
    - Strategy 1- Quality
    - Strategy 2- Brand diversity
    - Strategy 3- Sales method
    - Strategy 4- Asia market
    - Strategy 5- Renewal Brand-image


    Ⅴ. Conclusion


    Ⅵ. Reference
    본문내용
    Ⅲ. Analysis section

    (1) Environment Analysis
    America and Europe market is so saturation. Although this market take a lot of potion of sales 90% but we couldn't get more profit there. Already there is a lot of strong competitors. Recently Asian market is growing fast. So we must target this niche market and another developing country also.
    We also find that we need to go into the teenager market. As economy growing, teenager also have a economical ability and they are able to buy more cosmetic by themselves. Therefore teen-market is broader than before.
    And nowadays, more people are becoming aware of environmental issues. So people are interested in environmentally friendly product and also cosmetic. Those are the points to be specially considered.
    Transition into an information-oriented society is also one of the biggest change. Nowadays, many customer get a information through Internet and buy more product through Internet shopping mall. We also considered this trend.

    (2) Industry Analysis
    Recently cosmetic industry undergo many change. First, people are more interested in skin care product than color cosmetic and fragrance. And they also show interest in sensitive and functional cosmetic. Now, customer's needs are diversified and they want to more customized cosmetic. Second, rising life spans and the falling birth rate are fast aging the society. So people show interest in anti-aging product and this market is broader. Third, further more many customer doesn't buy cosmetic through door-to-door sale. Over 93% of cosmetic are sold through department store and retail outlet. So we need to change sales strategy adjusting this trend. Fourth, Major customer group are change. Now cosmetic industry's main customers are 20s and
    참고문헌
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