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분야
pptx1 Introduction
2 Analysis of SPAO
3 Analysis of Competitor
4 STP
5 Limitation of SPAO
6 Strategy
7 Conclusion
8 Q & A
· high Quality & rational Price
· 생산 및 직영 형태 유통 판매
· Out sourcing
Fast Fashion - fast response & fast purchase
· Customer Feedback
· Reflect the Fashion trend
Approach by Theory
1st / 2nd Survey
Market Analysis
Visiting off-line Shop
Make promotion - Advertisement
1. SPAO with SM Entertainment
- Promote All Generation
2. Not Reorder
- Increase Brand Value , Inverse-scarcity
3. Various Event
- Special Price , Free Gift , Coupon Culture Event , Membership Card …