2.기업경영에 관한 학문적 접근
3.시장경제 운용방식의 차이
4.왜 기업윤리와 기업의 사회적책임이 ?
5.Jack Welch의 경영철학
(GE의 CEO)
① Power in Many Industries was too Concentrated in the Hands
of Small Numbers of Companies
② These Large, Industry-Controlling Companies not only stifled
Competition, but They also had little incentive to act ethically
Three Phases :
1) Regulation of Competition
Laws to maintain a Competitive Environment :
1890 Sherman Antitrust Act
1914 Clayton Act
1914 Federal Trade Commission Act
1938 Wheeler-Lea Act
1950 Celler-Kefauver Antimerger Act
1992 American Automobile Labeling Act
Laws to regulate Competition :
1936 Robinson-Patman Act
1937 Miller-Tydings Resale Price Maintenance Act
1993 North American Free Trade Agreement (NAFTA)
2) Consumer Protection(Laws to Protect Consumers)
1906 Federal Food and Drug Act
1958 National Traffic and Safety Act
1966 Fair Packaging and Labeling act
1967 Federal Cigarette Labeling and Advertising Act
1968 Consumer Credit Protection Act
1970 Fair Credit Reporting Act
1970 National Environmental Policy Act
1971 Public Health Cigarette Smoking Act
1972 Consumer Product Safety Act
1975 Equal Credit Opportunity
1977 Act
1990 Nutrition Labeling and Education Act
1990 Children’s Television Act
1990 Americans with Disabilities Act (ADA)
1993 Brady Law
3) Deregulation(Laws to deregulate Specific Industries)
1978 Airline Deregulation Act
1980 Motor Carrier Act and Staggers Rail Act
1996 Telecommunications Act
Responsibility to the General Public :
Consideration of Public Health
Protecting the Environment
Developing the Quality of the Workforce
Corporate Philanthropy
Responsibility to Customers :
The Right to be Safe
The Right to be Informed
The Right to choose
The Right to be Heard
Responsibility to Employees :
Workplace Safety
Quality of Life Issues
Ensuring Equal Opportunity on the Job
Sexual Harassment and Sexism
Responsibilities to Investors and the Financial Community

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