레포트 > 경제경영계열

[마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)

 1  [마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)-1
 2  [마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)-2
 3  [마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)-3
 4  [마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)-4
 5  [마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)-5
 6  [마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)-6
 7  [마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)-7
 8  [마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)-8
 9  [마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)-9
※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.
  • 분야
  • 등록일
  • 페이지/형식
  • 구매가격
  • 적립금
다운로드  네이버 로그인
추천자료
  • [국제 경영] 코카콜라 마케팅 전략(영문)
  • Ryanair(라이언에어) 경영전략(영문)
  • [경영학] 검색엔진 시장속 구글 Google 경영전략(영문)
  • [MIS] 아마존닷컴 Case Study
  • [마케팅] 렉서스 분석(영문)
  • [국제통상] 인터넷 쇼핑몰 하프클럽의 고객서비스(영문)
  • [국제산업] 미국의 골프산업(U.S. Golf Industry)(영문)
  • [브랜드관리] 프라다 PRADA USB메모리카드 생산라인 확장(영문)
  • 영문 De Lovely 드 러블리 영화 대사
  • 영문 UTurn 영화 대사
    • 소개글
    [마케팅] 남성을 위한 향수 개발 및 Low-price & Variety 마케팅 전략(영문)에 대한 자료입니다.
    목차
    1.Introduction

    2.4P Analysis

    3.SWOT Analysis

    4.Competitive Analysis

    5.Conclusion
    본문내용
    This is one of very portable perfume and its cases. T.O.P is the solid perfume, which has patch-type-looking and it is potable with this small size case, which is possible to connect with cellular phone with string.

    Promotion

    We can emphasize our stuff with proper promotion. T.O.P has its own store with all kind of fragrance that it has. This is very effective way to build our professionalism about fragrance and with this, we can make our strategy easily to treat our customer, let them understand our product, structure, etc.
    And also its name, T.O.P, has many different context meaning in it. First, T.O.P means top of perfume, which allude that T.O.P is the best way of the preexistence alternative cosmetics. Second, T.O.P means transformation of perfume, which imply that the very useful changing of perfume. With this transformation, customer can derive lots of benefit, like waterproof, convenience, extension of its continuing time, etc.
    Place



    T.O.P’s market positioning is related on its own characteristic. T.O.P is possible to provide its products and services with low price, because of its low capacity, which make possible to realize to customer its various selection between customer’s own needs, with high quality, which is possible with its outstanding professionalism from T.O.P fragrance experts.

    Price

    As mentioned before, it is possible to think that this item can secure its competitiveness with low price from low capacity, which is also related on another strategy: Product diversification. And also, we have to consider psychological pricing barrier related on monetary unit. We thought that the ceiling of its pricing-set-up-suggestion will be formed around 5,000KRW, with each 10 pieces of T.O.P patches.



    #is#its#TOP