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[마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)

 1  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-1
 2  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-2
 3  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-3
 4  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-4
 5  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-5
 6  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-6
 7  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-7
 8  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-8
 9  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-9
 10  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-10
 11  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-11
 12  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-12
 13  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-13
 14  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-14
 15  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-15
 16  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-16
 17  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-17
 18  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-18
 19  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-19
 20  [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)-20
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    [마케팅 전략] 치즈케익 팩토리(Cheesecake Factory)의 한국시장 진출 전략(영문)에 대한 자료입니다.
    목차
    1.Company Analysis
    General Information of the Cheesecake Factory
    Main Characteristic: Combination of three
    Though the recent performance was hit by economic downturn, the future prospect is promising
    Combination of upscale Restaurant, award-winning and Bakery at one place!!!
    The menu features approximately 200 items, we adapt our menu to the latest trends in food consumption
    Our stylish restaurant design and decor contributes to the distinctive dining experience

    2.Competitor Analysis
    Family Restaurant Industry in Korea
    Competitor

    3.Customer Analysis
    With family, mostly women decide restaurant and menu
    Target customers are women and family unit
    Penetrating the Korean Market
    Segmentation, Targeting & Positioning
    Product-Globalized food would appeal more than the localized in Korea
    Location
    Pricing-Current Strategy
    The Cheesecake factory’s Pricing Model
    Internet Using Online
    Anniversary Event
    Aggressive partnership with major credit card and telecommunication companies is an effective must-do
    본문내용
    One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally, we review our entire menu every six months, in the winter and in the summer, for guest appeal and pricing. All new menu items are tested and selected based on uniqueness, anticipated sales popularity, preparation technique and profitability

    Extensive and Innovative Menu with Award-Winning Bar and Bakery Programs. Our restaurants offer one of the broadest menus in casual dining featuring a wide array of flavors with portions designed for sharing. Substantially all of our menu items (except the desserts manufactured at our bakery production facilities) are prepared fresh daily on the restaurant premises using high quality ingredients based on innovative and proprietary recipes. Our menus are generally updated twice each year to respond to evolving consumer dining preferences and needs, as well as food trends and nutritional awareness.
    These menu updates keep our concepts relevant with consumers. Our bakery production facilities produce over 70 varieties of quality cheesecake and other baked desserts using high quality dairy and other raw ingredients available.

    Family restaurant is included as part of total restaurant industry.
    Family restaurant’s market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
    Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.

    Steak & Salad
    For family & friends
    Localized dishes
    Abundance with luxury

    Steak, bushman bread & sweet potato
    Targeted women in their 20s~30s
    Outstanding service
    #한국시장#마케팅#치즈케익#팩토리#전략