분야
pptx1.Concept
2.Brazil Market
3.Melona Makgeolli
4.SWOT
5.4Ps – Product, Price, Place, Promotion
1. the price of Melona is not cheap in Brazil (6헤알/ice-cream) , other bar ice cream is about 2~3 헤알
2. “Melona ice cream” is sold in coffee shops or Korean/ Japanese restaurant the most
3. Many pictures of “Melona” consumers are not teenagers.
Healthy Product will attract Brazilians
Increasing interest
on healthy foods, dietary foods in recent 10years
Brazil produces and imports
well-being foods a lot than before
Brazil consumers are also interested in healthy foods
The Brazilian people loves to drink in a bar. There are numerous bars in brazil. The Brazilian way of drink is to drink with friends, family and enjoy the atmosphere. By selling makguli in Brazilian bar, they could drink low alcohol and enjoy talks with their friends and family without worrying about hangover next day and share ideas about the drink.
→ Awareness ↑, Easily accessible to customers
→ Plan to increase interest by selling
beside the MELONA ice-cream