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분야
pptx2.GILLETE OVERVIEW
3.BUSINESS SEGMENTATION
4.GILLETE SEGMENTATION
5.GILLETE TARGETING
6.GILLETE POSITIONING
7.P&G Customer Relationship
8.Example
9.Marketing Strategy
Market leader in the Razor and Blades category
Strongly believes in continuous product innovation
Among the world’s first multinational organization
Focus on providing high quality shaving products at a fair price
Used Product description, announcing category benefits, and growth stage strategy.
Super Speed razor
Reducing facial irritation
Safety Razor- prevent cuts and allowing for a closer shave
Disposable razors