분야
docxDefining Guerilla Marketing
2.Body
Advantages & Disadvantages Of Guerilla
Guerilla Marketing That Worked
Exemple
Guerilla Marketing - Element of Surprise
3.Conclusion
Starting With Guerilla Marketing
The term guerilla marketing was coined in the 1980 by Jay Conrad Levinson. Considered the ather of Guerilla Marketing, Levinson published his first book on the subject in 1984 (Guerilla Marketing, Houghton Mifflin), and since then has become living proof that the tactics work.
Levinson has since written over a dozen books on guerilla marketing, and his website at www.gmarketing.com presents a wealth of information, tips, and articles on the subject.
One of the earliest and most well-known examples of effective guerilla marketing is the Marlboro Man.
Regardless of your opinion on tobacco, the evidence of Marlboro