분야
pptx2.Industry analysis
3.Company analysis_A&F
4.Competitor analysis_Aeropostale, GAP, American Eagle
5.Recommendations
Re-investing in its stores
Broadening its merchandising and design groups
The company’s determination to keep prices high
Global sourcing strategy
Vendors in 37 countries from 258 factories and suppliers
No single supplier accounted for more than 5% of company purchases
Solely positioned in the clothing sector with relatively wide range of casual clothing
Targeted towards higher-end of the market
Recent expansion will make it stronger in the future
Key for the company
- Rearranging its customers