![[무역경영] eBay 사례 분석(영문)-1](https://images.happyhaksul.com/thumb/538/537359-0001.gif)
![[무역경영] eBay 사례 분석(영문)-2](https://images.happyhaksul.com/thumb/538/537359-0002.gif)
![[무역경영] eBay 사례 분석(영문)-3](https://images.happyhaksul.com/thumb/538/537359-0003.gif)
![[무역경영] eBay 사례 분석(영문)-4](https://images.happyhaksul.com/thumb/538/537359-0004.gif)
![[무역경영] eBay 사례 분석(영문)-5](https://images.happyhaksul.com/thumb/538/537359-0005.gif)
![[무역경영] eBay 사례 분석(영문)-6](https://images.happyhaksul.com/thumb/538/537359-0006.gif)
![[무역경영] eBay 사례 분석(영문)-7](https://images.happyhaksul.com/thumb/538/537359-0007.gif)
분야
docx1. Introduction of eBay
2. 3C Analysis for differentiation
3. A SWOT analysis
4. Business Strategy
5. Recommendation
eBay realized that they need to provide customers with more advanced community service and business relation, improving the awareness of their brand and gather the enough quantities of deals making people who come eBay to buy and sell their products to make consistent profits. The point of strategy started to be specified once Meg Whitman hired as a CEO of the eBay at the beginning of the business. eBay felt keenly the necessity of providing new marketing ,promotion and customer service on their website and strengthening existing services. In addition to that, there were necessities to expand their technology and infrastructure making customers use without any inconvenience when they use eBay. However, it was obviously difficult for eBay to provide everything, so they tried to achieve the goal by establishing a strategic alliance with other companies and merging the other companies. Strategic alliance and M&A are the one of the most important strategies for eBay to expand their market share and make consistent profits even though some of them was failed, such as Billpoint and Skype.