오바마폰 `블랙베리` SWOT 분석(영문)
분야
hwp2. Comparison with previous models
3. SWOT
4. Conclusion
- Opportunity
In this part O, I'll tell you about BB's opportunity that gained by its strength point. These days, the number of smart phone user is increasing so far but most of them don't use this phone smartly. By pointing its business feature, RIM can market mainly on big corporations and potential businessmen so that they can get public understanding and interest.
The designs of iPhone, Galaxy S and many other smart phones are almost the same. BlackBerry should stick to its concept and the company guaranteed manias who don't want to be normal.
The SNS featured by RIM would be widened for the sake of Koreans’ favors, It should include cyworld, MeToday etc. And RIM should improve BB's compatibility to cover some general-purpose applications like cacao talk and so on.
This improvement will fulfill the needs of major using generation, teenager and 20s.
Then it'll lead directly to increase market sharing.
- Threat