[조직관리론] C&C Grocery Stores, Inc. 사례분석(영문)
2. Evaluate the initial structure.
2-1. How did initial structure contribute to the store manager's dissatsifaction?
2-2. Why was cooperation within stores so poor?
2-3. What structural problems contributed to the chain being slow to adapt to change?
3. How would the proposed reorganization address the above problems?
4. Given the advantages and disadvantages of the two structure, which would you adopt?
- Horizontal coordination helps to promote cooperation and communication among the departments on the equal line at hierarchy. Communication is compulsory in sharing the know-hows and specialized skills of the operation management. However, there wasn't even a little bit of horizontal coordination within the organization. No matter how long the structure is, had there been a horizontal line connecting the stores, the deficiency wouldn't have taken place.
In addition, the organization culture of the firm is critical. Strong culture means that the firm has a clear goal and the members of the organization are devoted to attain the goal. As written in the text, the central department strived to make the new computerized supply chain management work but it was implemented only partially and ended its way in 2 years. What this implies to us is that C&C not knowing the fundamental problems of the corporate culture tried only to change the company by strategies which ended up in lack of motivation.
2-3. What structural problems contributed to the chain being slow to adapt to change?
- The primary aim of hybrid structure is to gather up all the advantages of each structures, minimize the disadvantages and implement the most effective division of

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