Ⅰ. Introduction
Ⅱ. Example of Success 1
Ⅲ. Example of Success 2
Ⅳ. Example of failure
Ⅴ. Summary & Discussion
Korean Airlines stimulate the desire of traveling of both the people who haven’t been to the States and those who have been there before.
short of concept and devotion about food which are core products.
The decisive failure factor is passing over the quality and flavor of food

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