[마케팅] 웅진 Doctor LooLoo 닥터룰루 전략(영문)

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레포트 > 경제경영계열
2012.02.11
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소개글

[마케팅] 웅진 Doctor LooLoo 닥터룰루 전략(영문)에 대한 자료입니다.

목 차
Business issues and diagnosis
3C Analysis

1. Customer – Needs and Wants
2. Company
3. Competitor
STP Analysis
Segmentation
Targeting
LPC Analysis
Positioning
4P Analysis
Product
Price
Analysis
Place
Promotion
Conclusion

본문내용

3C Analysis

1. Customer – Needs and Wants

It is possible to find out potential customers by analyzing recent market situation.
Firstly, there is tremendous craze that people are interested in well-being. Precisely speaking, modern people tend to care about their life style and want to live longer and live well by spending more money on them. At the same time, people try to get various benefits at the reasonable price. Therefore, 'Doctor Looloo' might be considered as an attractive device enough to fulfill people's needs and wants.
What we need to consider is the lack of awareness about brand new toilet in Korea. Most of Korean has no intention to invest their money on a toilet. In the old times, Korean has avoided mentioning about toilet and defecation. This tradition has been being disappeared, but there still has not been a new conception about toilet which related with health management. That is the reason why we could have countless potential power if we make broad cognition about toilet for health like that of Western countries and Japanese.
Furthermore, there were no any devices that diagnose health condition through defecation. So, if we set the target customer, we will have a chance to penetrate into the specific market as a pioneer in its industry.

2. Company

Our company name is New Mankind. To produce and sell 'Doctor Looloo', we are going to be dominated company by Woongjin. In other words, we use brand umbrella strategy to launch 'Doctor Looloo'.
By conducting SWOT analysis, it is possible to make our guideline about how we could approach markets and which strategy we are going to take.
At first, we analyzed our strength. 'Doctor Looloo' has a function which makes people check their health simply through defecation. This function has never introduced in Korea before TOTO made it available. It has potential power make a sensation in the toilet market.
Second one is weakness. It is lack of people's awareness on diagnosis system with bidet. Most ordinary people are not familiar with the concept and the investment for toilet is not persuasive with Korean as well. Moreover, the price of our product can make some trouble according to our survey on preference price of potential customers.
Next one is opportunities. Thanks to the explosion of interest on well-being, sales volume of health related devices has been dramatically increasing. Particularly, 'Doctor Looloo' is not only the simple bidet but systematically designed health check-up device. It gives various benefits which are totally personalized.

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