분야
pptx2.Category Analysis
3.Consumer Analysis
4.Brand Analysis
5.Competitive Analysis
6.Promotional Analysis
1. Distinctive taste and quality are considered the first value.
2. Satisfy tastes of various customers as multi-brand.
3. Serve the special Korean value in Global food markets.
Well-Being
1. Uses environmentally friendly materials.
2. Don’t use dye.
3. Don’t use preservatives.
4. Don’t put additives.
Consumers expect to be good through Fresh ingredients.
Purchasing cycles
The industry’s number one in terms of sales
Seasonality
X : VIPS has different events at each season
The critical factors
Competitive points, Concept, Brand image,
High quality menu, Exclusive atmosphere,
Clean facilities, Large parking area
1992
The first family restaurant
35 stores
Various exotic food
Repositioning
High price → A folksy low price image