[조직론] 사우스웨스트 항공 분석(영문)

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레포트 > 경제경영계열
2012.06.26
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학습훈련 레포트

[인적자원관리] Southwest Airline(사우스웨스트항공)의 성공요인 분석

[경영조직] 펀(FUN)경영과 나눔경영

[경영조직론] 다양성과 혁신, 공정성과 신뢰, 조직시민행동

[경영학] BAIN & COMPANY 경영 사례

[상표]상표의 정의, 상표의 계층구조, 상표의 역할, 상표의 등록요건, 상표의 동일, 상표와 도메인네임, 상표의 구축 전략 분석

마케팅의 정의와 범위 및 유형

[전략경영] 사업 모델 혁신

[조직행위론] 리더쉽(리더십)에 대해서

리더십의 개념,이론,특성이론,행동이론,상황이론,현대적의미,리더십개발,CEO리더십

소개글

[조직론] 사우스웨스트 항공 분석(영문)에 대한 자료입니다.

Ⅰ. Introduction
1. Selected topics motivation

2. The introduction of Southwest Airlines
1) the history of Southwest Airlines
2) President Herb Kellerher
3) The South West's mission, vision,

Ⅱ. The point
1. 7S model analysis of organizational culture
1) What is 7S model?
2. South West of the 7S model analysis
1) Shared Values : 󰡐 Fun & Family Business 󰡑
2) leadership style : open management
3) Strategy and Skill : strategy and execution for customer satisfaction
4) Staff & System : A system for employee satisfaction
5) Structure : A flexible structure

3. Cause of the success of Southwest Airlines

Ⅲ. Conclusion
1. South West of the organizational culture and community culture in South Korea
1) A summary of the organizational culture of the South West
2) South Korea company's organizational culture characteristics, and to learn from West Point
3) Changes in the organizational culture of the country for corporate challenge

※ References and Internet sites.

본문내용

Ⅰ. Introduction

1. Selected topics motivation

Southwest Airlines in the United States, many companies struggling with bankruptcy and the outlook is dark red in the airline industry 33 years has continued to fast growth to continue. Interference of large established competitors also suffered from the difficulty 9. With 11 attacks in the industry as a whole undergoing a major crisis, but 33 years of consecutive surpluses were recorded. This company is just as well take the U.S. node. U.S. passenger airline's passenger market share at a distance of 4th and were accounted for 26% (2005). In addition, market capitalization reached 90 billion dollars that do not inhibit surprise indeed. Southwest Airlines, despite the relatively late start empIoy such a reliable company that grew into what is the driving force? Joe The driving force of our human-centric business philosophy is based on relationships and achieved good performance Southwest would result from the provisions of the organizational culture and the 7S model by 'Pascal etoseu' will attempt to analyze.

참고문헌

1. South West method (gitel Jodi Hopper, 2003).

2. Organizational Behavior (11th edition) (Stephen Robbins, 2005)

3. Blue Ocean pioneered the practice (anchiyongjeo, 2005)

4. Seven Best CEO (Jeffrey Crescent Grimes, 2003).

5. Family and community culture of the 21st century, Korea (sinyongha / janggyeongseop, 1996).

6. http://www.emh.co.kr (yimyeongheon Business School)

7. http://www.mercerhr.co.kr (Human Resource Consulting)

8. http://www.southwest.com (Southwest Airlines website)

#사우스 #웨스트 #조직론 #사우스웨스트 #항공