분야
pptx2.AMORE PACIFIC - Globalization
3.AMORE PACIFIC – Abroad in China
4.The current state of Amore Pacific into the world
5.China strategy of Amorepacific
6.Research and Development
7.Amorepacific's variety products
8.Marketing
9.2012 Trend - Channel
10.2012 Cosmetics Trend Keyword
11.2012 Trend : Duty-Free market
AMOREPACIFIC CORPORATION is a brand of cosmetic.
아모레퍼시픽 is established in June 1 2006. It has 39% of Domestic market share the Number 1 cosmetic brand in Korea.
it is intent on Sustainability management
it has a goal that is to be global Top 10 cosmetic brand until 2015
In the future global cosmetics market, the advanced economies of North America and Western Europe are expected to slump, and the developing markets of Asia and South America will take the lead.
At that time, almost all global businesses will focus on those emerging markets, leading to high competition.
Even so, the AmorePacific brand will continue to advance overseas through country-specific strategy.
In Asia and other emerging markets, 아모레퍼시픽 will push to advance, and in the developed markets, it will raise its image by focusing on the prestige brand lines such as Sulwhasoo and AmorePacific. That is 아모레퍼시픽's global company strategy.