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분야
pptx-Social Commerce
2. Before Groupon
3. After
4. Blue Ocean Strategy
-Why Blue Ocean?
5. Problems of Groupon
6. Solutions
Established in 2008 by Andrew Mason
expanded to Korea in the name of Groupon Korea in 2011
The world’s first and the biggest
social commerce enterprise
Social Commerce?
Popularization and generalization
use of smart phone and social network
↓
A new huge consuming market
More than certain numbers of people
make price exceptionally low
A force of e-commerce by SNS