2. CEO’s Lecture & Interview
3. 4Ps
4. SWOT analysis
5. Suggestions
CEO of Delmonte Korea.
What is Delmont’s differentiation strategies to compete with several international firms producing fruits such as Dole, Sunkist, Zespri?
* Marketing strategies to enhance brand awareness.
* Providing various and high quality fruits products.
* Advanced transport system.
'Domestic imported fruits(banana and orange) production is increasing. How do you think Delmonte will be affected by this situation?
*Domestic imported fruits production need a lot of money and is insufficient to meet the domestic demands.

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