About H&M
Question 1
Question 2
Question 3
Question 4
Question 5
“Fashion and Quality at the best Price”
around 2,500 stores worldwide in 44 markets
Around 94,000 employees
Brands : H&M, COS, Weekday, Monki, Cheap monday
No.1 user of organic cotton worldwide 2010
USD 4.5 million funding for “All for children project”
Question #2.
How does management at H&M use global branding
and global product development to create and offer
its fashions? How does the firm use marketing mix
elements to market its offerings around the world?

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