절주 캠페인(영문)
분야
docx2. Body
3. Conclusion
It is generalized to say “let’s drink(한잔하자)” between friends and co-workers. When someone who reeks of alcohol came into the office, nobody bothers them. And if you want to become much deeper friend, you have to drink alcohol with a friend. It is standardized in korea. Heavy drinking is not good for one`s health and would eventually cause extensive damage to their family, it can also have bad effects on our society. But we don`t have much time to campaign against heavy drinking.
Setting target: 30s office workers.
+Reason: Variety groups are enjoying alcohol and having a problem of over drinking. Most of all, we think most of people who form drinking culture have made in office worker. Because office workers have to drink alcohol due to their business even if they do not want to drink. And then, office workers got stress from their work, it is also one of the reason why they make a heavy drinking. Nowadays, heavy drinking is getting serious because of economic depression. Office workers are relatively stable state than others. However, according to a recent study, economic depression is a factor of over drinking alcohol both of unemployed and employed. “The case of office workers seem to be worried about losing their job. That anxiety makes more to drink alcohol and to do driving after drinking.” Michael French of Miami professor said. So, we set only one target of campaign. we suggest that responsible-drinking campaign through four perspectives.