분야
docxⅡ. Analysis of Marketing of
Ⅲ. Conclusion
We selected Audition Program as the marketing research objective. It is because this program was successful to compete with other audition programs, and it brought a K-pop boom to young generations.
Ⅱ. Analysis of Marketing of
1. 3C
(1) Company Analysis
is a corner of the SBS television program "Happy Sunday". The program’s goal was not just for producing a singer who’s singing skill is professional, they plan to excavate the new generation of continue to craze in worldwide stage.
Recently, the audition program are saturated by existing successful audition programs such as and . It is difficult for to find differentiation from pre competitors. came up with a new competitive plan that working with the
best 3 big music companies to select the artists and give them the opportunity to debut.