분야
pptx- Selection motives & executive summary
- Company & Product Background
2.Market analysis
- Customer analysis, Marketing Mix
- Competitor analysis
SWOT analysis
3.Understand Problems and Set up a goals
- Marketing strategy problems
- BCG models & STP(Segmentation, Targeting, Positioning)
- Marketing goals
4.Conclusion
-Marketing strategies & Alternatives
(New Marketing Mix)
Melasma is irregular size of brown spot's skin ailment.
Usually 30s and 40s women who have experience child birth or old women.
Racially it has more appeared in Yellow race than White race.
Competitors
Focus on old aged
Only poster advertisement
No homepage for this product
SNS Marketing
Facebook, Twitter, Blogs
Sale in Japan
No management
Lessen Side Effect
No Marketing
DermarWhite SWOT
Strengths
Better Effectiveness
Proven Product in Japan
Convenient to eat
Weakness
Low Awareness
Higher price than others
The wrong marketing strategy
Opportunity
Huge Beauty treatment market
Increasingly Interest
Rich Target
Threats
Instability market
Many Competitors
Low-priced Skin- equipment