분야
pptB. Market Phenomenon
C. Brand Maketing Strategies of Starbucks
D. Summery
ㆍ1971, First Open in Seatle
ㆍ1987, Howard Schult Takes Office as Director
(Starbucks Location Total : 17)
ㆍ2003, Starbucks Grow into a Multinational Company with
7,225 Shops in 70 Countries
ㆍ1999 July, first open in Korea near Iwha Uvi.
ㆍ2003 5,500 million sales ( growth by 9000% compared to
60 million at fist year )
ㆍ2004 July 27th. open No. 100 store in Iteawon
ㆍOrin Smith: “ Starbucks Korea is the most productive company now and should be the model of other starbucks company”
B. Market Phenomenon of TAKE-OUT Coffee
ㆍ Starbucks' Strong Points
― provides high quality & Transformation of
coffee culture in Korea
― expanded the concept of employee benefits
― brand image
― fifth sense marketing