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분야
ppt-사업 소개
-Vision 21 경영방침
-TV , internet , cadalogue , off-line , lewerly
Ⅱ. About Market
-초기 , 확장 , 현재 규모
Ⅲ. About Rival LG
Ⅳ. About Customer
-현 구매층 , 구매 시간대
Ⅴ. 4P MIX
-product
-place
-price
-promotion
Ⅵ. SWOT
-strength
-weakness
-opportunity
-threat
Ⅶ. About Strategy
Ⅷ. Alternative Plan
■ 무점포 Direct Marketing
재고비용, 고정비를 절감, 소비자 가격만족도 향상
■ On - line Media Marketing
방송, internet, DM등 다양한 미디어 활용 On-line Marketing
■ 정보 Marketing
소비자와의 쌍방향 정보교환 DB를 활용한 Target Marketing