분야
pptx1. Growth rate
2. Survey
II. Competitor Analysis
1. Biotherm Homme
2. Innisfree
3. Kiehls
4. Similarities
Consistent Message
III. Brand Launching
1. Welcome to NOBULLET
2. Promotions
3. Desired Effect
4. Conclusion
Their Needs
1. Military Environment
Frequent Battle Drill ⇒ Easily Exposed to Harsh Environment ⇒
Get Worried about their SKIN ⇒ NEED FOR SIMPLE SKIN CARE
2. Will for Self Development
Sufficient spare time ⇒ Opportunity for Self Development ⇒
Improving their appearance ⇒ NEED FOR HEALTHY BODY CARE