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[생산전략] Chinese cell phones(중국휴대폰시장) 영문

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    [생산전략] Chinese cell phones(중국휴대폰시장) 영문에 대한 자료입니다.
    목차
    I. Introduction

    II. The Technology S-Curve

    III. The Double S-curve

    IV. Value Chain

    V. Recommended Strategies

    본문내용
    I. Introduction

    Ranked at number three and four respectively in terms of market share in the first quarter of 2005, Samsung and LG are world leaders in the cell phone industry(13.3%, 6.2% of world market shares, respectively). Other Korean handset manufacturers such as Pantech & Curitel and SK Teletec are also gaining increasing recognition as high-end brands in the global market. The fierce competition in the Korean domestic market and the volatility of the tastes of Korean consumers have kept these companies on their toes(Samsung provides more designs based on more platforms than any other company). Cell phones are becoming increasingly objects of digital convergence with handsets including several functions such as digital cameras, digital music format players, games and even TV. In design, technology and brand image, Korean cell phones are developed to meet the demands of high end customers that require such functions.
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