[마케팅] 코원과 MP3플레이어 시장(영문)

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레포트 > 경제경영계열
2006.12.05
21페이지 / doc
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본문내용

Market Analysis

There are several methods of analyzing the target market, such as analyzing the market size and growth, cost trends and developments, and key success factors. However, the common goal of all these analyses is to determine the attractiveness and dynamics of a certain market. The following are the various factors that help determine such goals.

Market Size and Growth

The MP3 player market is currently at a crossroads in determining its future. To some investors, the MP3 player market seems quite saturated as is the cell phone market. However, looking beyond geographical boundaries and product categories, the market size and potential for growth are enormous.

In its purest form, the MP3 player is already used by many domestic consumers. However, in such developing markets as China, India, and South-East Asia, the demand is growing at an exponential rate. Thus, while in Korea the product purchase frequency is determined mostly by its turnover rate, in developing countries, there lies a great amount of potentially untapped markets.

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