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분야
ppte-business가 SCM 전략에 미친영향
유통전략(배송부분을 중심으로)
중앙집중화 VS 분산화
완충재고(buffer stock)
- 밀기부분 : 전술적 계획과정의 산출물
- 끌기부분 : 주문 이행과정에서의 투입량
밀기와 끌기 부분의 접점
- 수요예측지점
끌기 부분의 예측수요는 공급체인 계획을 주도
시장분석, 통계적,경제학적 추세 파악
SKU(Stock Keep Unit:기본저장단위) 감소
- 동일시장 경쟁품을 각 매장에 적절히 배치
- 매출에 영향을 주지 않는 상품을 파악
고객과의 협력
- 시장수요, 판촉효과, 가격할인, 광고 등