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[마케팅] 현대카드M 마케팅전략(영문)

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    [마케팅] 현대카드M 마케팅전략(영문)에 대한 자료입니다.
    목차
    Ⅰ. Introduction of Hyundai card
    1. History and Status of Hyundai card
    2. Products of Hyundai card
    3. Hyundai card M
    4. Features of Hyundai card M
    5. The reason for entrance

    Ⅱ. Market analysis
    1. Rise in Use of Credit Cards
    2. The macro effect of Credit Cards
    3. Structure of the Market

    Ⅲ. Competitior analysis
    1. Credit card companies present status
    2. Each company president condition

    Ⅳ. STP
    1. Segmentation
    2. Targeting 3. Positioning

    Ⅴ. 4P Strategy
    1. Product
    2. Price
    3. Place
    4. Promotion

    Ⅵ. SWOT analysis
    1. Strength
    2. Weakness
    3. Opportunity
    4. Threat

    Ⅶ. Conclusion
    본문내용
    Ⅰ. Introduction of Hyundai card
    1. History and Status of Hyundai card
    Hyundai Kia motors company acquired ‘Diners Club Korea’ in October 2001, and changed its name to ‘Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which is the point anticipation system for the first time. After launching the ‘Hyundaicard M’, they continued their Alphabet marketing strategy such as Hyundaicard C (2004), Hyundaicard S, (2004) ,Hyundaicard V (2007). They also held the ‘Hyundaicard super match’ which is sports marketing series since 2005, and served shopping, leisure, education, trip, concert service by launching PRIVA which is a lifestyle service. Hyundaicard cooperated with General Electric Company in 2005. Asset of Hyundaicard was 3,730 billion won, net income 281 billion won, and sales
    참고문헌
    1. Jung, Yeun-young et al. “Case Analysis of Hyundai Card Marketing”
    2. “Hyundai Card Marketing Analysis”, blog.yahoo.com/rmaskal/369
    3. Park, Young-man, “Analysis of Hyundai M Card Marketing Strategies”, http://blog.naver.com/pr1878?Redirect=Log&logNo=60009892734
    4. “Marketing and Trend“, http://www.newspim.com
    5. Won, Jung-hee, “Conditions for the winning Card”, 2007.10. http://www.newspim.com/sub_view.php?start=15&cate1=5&cate2=6 &ecate=&news_id=96695
    6. Kim, Chang-kyu, “Shinhan Card heaving its anchor”, Joong-Ang Daily, 2007.11.15
    7. Financial hub Korea, “Credit card is the future”, Money Today, 2007.6.1
    8. Lee, Jong-hyun, “Samsung Card, keeps its pride as number one”, Munhwa Daily, 2007.10.12
    9. Choo, Sung-yup, “Marketing Engine”, hyundaicard.com
    10. Kim, Mee-kyung, “Women marketing”, hyundaicard.com
    11. Song, Ji-sung and Bang, Jang-hyuk, “A Study on the Credit card success example through Design Differentiation and Branding”, Journal of the Korean Society of Des
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