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분야
hwp2. Product analysis
3. Competitor analysis
4. Ad analysis
5. Ad analysis with consumer's psychology&behavior theory
6. suggestions on improvement&development
last year, hyundai card's share of the market is classified 10.9% exceeded the samsung card's 10.7%. viz, hyundai card is make through with ranked third. of course, hyundai card's competing firms is samsung but now we draw level with samsung's market share.
Besides, there is a strong competitors, KB
KB card's share of the market is downward tendency about 16.4% at 2007 a year, 15.9% at 2008 a year, and 15.3% at 2009 a year. but still the second ranked through under the KB nation bank. At present the end march 2010, KB card have the 2 thousand and 5 million customer number, 1105 number of office. and KB card have arranged not only biggest selling infra bank in korea but also the property is 203 trillion won. and we are going to show about the company´s strategy, advertise strategy and various theory based on advertising mental state.