분야
ppt❑ Company & Competitors Analysis
1. MISSHA
2. THE FACE SHOP
3. SKIN FOOD
❑ Market & Consumer Analysis
• Market Analysis
• Consumer Analysis
❑ Problems & Opportunities
• Problem 1.
• Problem 2.
• Opportunity
❑ Target market Profile & Objectives
• Target Market Profile
• Marketing Objective
• Communication Objective
• Advertising Objective
❑ Marketing communication strategy
① Advertising strategy
② Sales promotion & Events
❑ Budget
• Budget-Percentage of sales method
❑ Summary
• Conclusion
The MISSHA opened up a new market for low-price cosmetics.
Under the banner of low-price based on quality, the MISSHA is growing steadily.
However, there are some threatening factors.
The most serious threatening factor is new competitors.
As the MISSHA got success in a low-price cosmetic market, other brands like "The face-shop" and "Skin-food"
entered the market.
In past MISSHA was the best company and it had the largest market share in the market, but recently The face-shop has got the largest market share.
To make MISSHA the best brand in the low-price cosmetic market, we are going to analyze the company, competitors, market and products and so on. And then we are going to devise new marketing strategy for MISSHA...
• Janup newspaper - http://www.jangup.com/
• Korea Gallup - http://www.gallup.co.kr
• Beautynet - http://www.beautynet.co.kr/
• The faceshop - http://www.thefaceshop.com/
• Skin food - http://www.theskinfood.co.kr/
• Beauty credit - http://www.beautycredit.co.kr/
• Dong-a newspaper - http://www.donga.com/
• Cosmetic Mania Newspaper - http://www.cmn.co.kr/
• Missha, a 3300 won myth by Woo, Byeong-hyeon
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