분야
pptx2. Media choice
3. Competitor Analysis
4. Evaluation of the strategy
5. Suggestion of Online Campaign
various consumer's needs into the 4 types.
Target audience profile
Main target is “Young people”
; age 15~24
Favoring the original.
Being sensitive to
weight-control.
wanting to stimulus and
abundant flavor.
Placing their value to health.
Coca-Cola is popular and
enjoying anyone, everywhere.
⇒ But this time, Coca-Cola’s target is
an age group of 15~24 which make
the “Actual consumptions.”