분야
pptxAutomobile Industry Analysis
Hyundai Motors Analysis
Recommendation & Action Plan
Conclusion
Fuel efficient & environment friendly cars are required
Protectionism problem is one possibility
Low priced cars will have a competitive advantage
Supplier and sales channel will be redistributed
Ability to produce superior and equivalent quality of engine as other high-premium auto makers with low cost
Manufacturing factory in Alabama which increased the production capability
Provide reliable warranty
“10 years 100,000 miles warranty”
Achieved five-stars in the crash test from NHTSA
(The National Highway Traffic Safety Administration)
Frequent strikes of the Korean labor union
Low high-end technology such as Hybrid
Brand image of being a cheap car