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신라호텔 재무관리(영문)

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    신라호텔 재무관리(영문)에 대한 자료입니다.
    목차
    Part 1. Company Overview
    1.Introduction
    2.Vision
    3.Mission
    4.Brand Value
    5.Company History
    6.Top Accreditations
    Part 2. Financial Analysis
    1.The profitability of Hotel Shilla
    2.Main products of Hotel Shilla
    3.Duty free shop
    4.Balance sheet
    5 Stock and Issues
    Part 3. Shilla Hotel Industry’s Value Creation Structure
    and Key Value Driver

    1.Rooms
    2.F&B
    3.Duty Free Shop
    4.Other facilities
    Part 4. Required Tasks for World Scale Chain Development
    Part 5. Major Trends in Global Hotel Industry
    A.E-technology Tactics
    B.Target the Seniors
    C.Event Based Marketing
    본문내용
    In this chart, revenue and profit of the duty free shop is comparatively high, and other department’s revenue is also increasing progressively. It can be expected that other department’s revenue and profits will increase highly as a result of customer recognition and stability of business. The business of the duty-free shops will be in good condition by luring Asian tourist. Although Hotel Shilla is falling behind the Lotte in revenue part, the rate of room of shilla has it over the lotte. It can be concluded to effective sales on business so revenue of shilla will be increasing constantly.





    The left chart is stock market that changes by the revenue of the duty free shops and the right one is a data that represents the stock price and profits of hotel business without the shops. The profit structure of the industry other than hotel is getting better. It makes the stock price higher. It means that there is a close relationship between them.

    4. Balance sheet
    EPS 624 PER 28.71



    2004/12 2005/12 2006/12 2007/12 2008/12 전년대비
    Total Assets 6,749.7 6,891.6 7,113.3 7,207.6 11,326.4 57.1
    Current Assets 1,022.8 1,106.8 1,129.7 1,130.4 3,881.9 243.4
    Non-current Assets
    5,726.9
    5,784.8
    4,983.6
    6,077.2
    7,444.5
    22.5
    Total Liabilities 2,349.2 2,248.6 2,408.9 2,320.3 6,389.0 175.4
    Capitals 4,400.5 4,643.0 4,704.4 4,887.4 4,937.4 1.0
    5 Stock and Issues


    In the 2005, duty free shop’s revenue increased sharply, due
    #is#revenue