[호텔관광] Club Ibiza(이비자) 분석(영문)

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[호텔관광] Club Ibiza(이비자) 분석(영문)에 대한 자료입니다.
목차
1. Last project summary
2. Law and regulation
3. Cost analysis
4. Customer analysis
5. Expert interview
6. 8p analysis
7. Conclusion

본문내용
1. Summary
The name of the club is Ibiza. Ibiza is an Island in Spain. All kinds of parties take place in Ibiza and it is often called “clubbers heaven.”
The goal of our business is to launch an area where customers have choice of choosing types of music and where young adults can socialize. Also, by providing a spa, people can relax and enjoy at the same time. Furthermore, we will be opening the area as a bar and coffee shop during week days in order to maximize profit and to provide differentiated service to the customers.
Our mission statement is “where human becomes animals, but animal is prohibited.” we really want our guests to get away from reality and enjoy themselves without considering others view.
We assume that our customers’ age will be between 20 and 30. 2030 generations are passionate that they find something interesting; also they are very flexible meaning that they are good at speaking foreign languages and adapt other cultures easily. Furthermore, 2030 generations tend to be impulsive.